Large Format Innovation

Inspiration for your Large Format Business

August 15, 2017

POP display graphics: 3 golden rules to design by

Creating a stunning POP display design without graphics is like baking a pizza without toppings. It can’t be done! Still, you don’t want to go overboard with those toppings – and graphics – either. Just like baking the perfect pizza requires a balanced selection of toppings, designing a POP display takes carefully selected graphics, too. […]

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July 21, 2017

Large format printing: how to cut prepress costs the smart way

In the world of large format printing, even the smallest of errors can blow up into a big problem – literally! What may seem like a minor issue or doesn’t even get noticed on screen could ruin entire large format print campaigns. Smart large format print providers know that a reliable prepress process is the […]

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July 18, 2017

Why 3-tiered display stands make consumers spend, spend, spend!

If you’ve been around the retail business for a while, you’ve undoubtedly noticed that lots of POP display stands have a little something in common. Their vivid colors, yes. And the fact that they tend to be made of corrugated board, too. But many of them also abide by what visual merchandisers refer to as […]

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June 19, 2017

To print or not to print? Is digital signage taking over POP?

Digital displays are popping up everywhere. Some people are even convinced that, sometime very soon, digital signage will become the most popular, if not the only, type of POP materials. Others believe printed materials are unlikely to ever disappear. The latter group is, of course, quite right. Evidently, no one knows for sure what the […]

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June 15, 2017

Avoid the Point of NO Sale. Improve your POS displays!

A tried-and-tested tool to increase impulse sales, POS displays (or POP displays, whatever you like to call them) are essential for brands who want to create a successful in-store marketing mix. Which, of course, every brand does. But there are POS displays and then there are POS displays. While some displays are impossible for consumers […]

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May 23, 2017

Think you got your POP displays down to a T? Make no mistake

Designing and producing a spot-on POP display is not an exact science. Much comes down to listening to what your gut feeling is telling you. Still, it’s best not to skip the following steps if you want to avoid unpleasant surprises and keep your bottom line secure.

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May 19, 2017

Plan, plan, plan! 3 tips to create a sustainable POP display

Typically made to last just a few weeks or even days, POP displays are not the first thing to spring to mind when sustainable promotion materials are the topic of conversation. Still, creating a sustainable POP display is perfectly possible. It just requires some planning ahead.

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March 24, 2017

Impressive point of purchase displays

The opportunity to put a display stand in a store can have a huge impact on the sale of the advertised product. Especially new products need the attention to get an early boost in sales to avoid getting scrapped. It’s no wonder a lot of structural designers try to literally defy gravity to make sure […]

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How to make your brand pop? With a POP display!

There is nothing like a POP display to make your brand stand out in a store aisle. Needless to say, a lot goes into creating a fantastic POP display design that catches the consumer’s eye and convinces them to add the product to their shopping cart. However, these five tried-and-tested tips will help any packaging […]

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How to encourage impulse purchases with POP displays

The shopping list is dead. Long live impulse buying! Did you know that about 80 percent of consumers make their purchase decisions on the spot? Unsurprisingly, POP displays are at an all-time high. Short for ‘point of purchase display’, a POP display is the ideal method to catch the shoppers’ attention and persuade them to […]

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Are you getting the most out of your POP displays?

If you want your product to stand out in the sea of competitive products that is called retail, at some point you will find yourself tempted to design a POP display – or have someone design it for you. But while POP displays, or Point of Purchase displays, are indeed known to increase sales and […]

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