Great POP displays always have great visuals. The very best POP displays, however, offer the consumer more than meets the eye. Literally! They’re interactive and experiential, delighting as many of the consumer’s senses as they possibly can. Can’t wait to make your next POP display interactive? Find out all you need to know!
Creating a stunning POP display design without graphics is like baking a pizza without toppings. It can’t be done! Still, you don’t want to go overboard with those toppings – and graphics – either. Just like baking the perfect pizza requires a balanced selection of toppings, designing a POP display takes carefully selected graphics, too. […]
If you’ve been around the retail business for a while, you’ve undoubtedly noticed that lots of POP display stands have a little something in common. Their vivid colors, yes. And the fact that they tend to be made of corrugated board, too. But many of them also abide by what visual merchandisers refer to as […]
A tried-and-tested tool to increase impulse sales, POS displays (or POP displays, whatever you like to call them) are essential for brands who want to create a successful in-store marketing mix. Which, of course, every brand does. But there are POS displays and then there are POS displays. While some displays are impossible for consumers […]
Designing and producing a spot-on POP display is not an exact science. Much comes down to listening to what your gut feeling is telling you. Still, it’s best not to skip the following steps if you want to avoid unpleasant surprises and keep your bottom line secure.
Typically made to last just a few weeks or even days, POP displays are not the first thing to spring to mind when sustainable promotion materials are the topic of conversation. Still, creating a sustainable POP display is perfectly possible. It just requires some planning ahead.
The opportunity to put a display stand in a store can have a huge impact on the sale of the advertised product. Especially new products need the attention to get an early boost in sales to avoid getting scrapped. It’s no wonder a lot of structural designers try to literally defy gravity to make sure […]
There is nothing like a POP display to make your brand stand out in a store aisle. Needless to say, a lot goes into creating a fantastic POP display design that catches the consumer’s eye and convinces them to add the product to their shopping cart. However, these five tried-and-tested tips will help any packaging […]
If you want your product to stand out in the sea of competitive products that is called retail, at some point you will find yourself tempted to design a POP display – or have someone design it for you. But while POP displays, or Point of Purchase displays, are indeed known to increase sales and […]
Counter displays are a retailer’s best friend when it comes to boosting impulse purchases. The more attractive the display, the more attention it draws and the more likely it is to reel in customers while they’re waiting in line. Are you looking to design a counter display that is bound to stand out? Then make […]