Move over, paper (and all you rigid materials like hardboard, paperboard and plastics out there), because soft substrates are finally making their mark in the world of wide format printing. And we’re not talking beach flags, parasols, and what have you. No. We’re talking full-blown backdrops and extra-large posters and banners, printed on textile. Increasingly […]
It goes without saying that banners are pretty useless if you can’t hang them somewhere. That’s where grommets (not to be confused with Gromit) come in. Are you about to design a banner and planning to mark the location of the grommet holes by hand? Then you’re making things way harder for yourself than necessary.
In the world of large format printing, even the smallest of errors can blow up into a big problem – literally! What may seem like a minor issue or doesn’t even get noticed on screen could ruin entire large format print campaigns. Smart large format print providers know that a reliable prepress process is the […]
Digital displays are popping up everywhere. Some people are even convinced that, sometime very soon, digital signage will become the most popular, if not the only, type of POP materials. Others believe printed materials are unlikely to ever disappear. The latter group is, of course, quite right. Evidently, no one knows for sure what the […]
The shopping list is dead. Long live impulse buying! Did you know that about 80 percent of consumers make their purchase decisions on the spot? Unsurprisingly, POP displays are at an all-time high. Short for ‘point of purchase display’, a POP display is the ideal method to catch the shoppers’ attention and persuade them to […]
We’ve all been there, picking up ‘just one more’ candy bar or stick of gum we don’t really need while waiting in line at the register. It’s a typical example of impulse buying, encouraged by point-of-purchase merchandising. Strategically designed to grab the consumer’s attention, counter displays play a big part in this type of marketing. […]
What’s in a name? Quite a lot in the case of a POP display, which is not just short for ‘point of purchase’ display but also literally makes a product pop. A tried and tested means to boost impulse sales, POP displays are a specific branch of packaging design that requires a great deal of […]