Signage manufacturer FastSigns testifies to the outstanding performance of its Esko Kongsberg X24 flatbed cutter. Owner Greg Painter says it’s easily the most versatile digital finishing device on the market.
Striking a balance between trendy and avant-garde is never easy, especially if you’re in the large format game. Clients like to feel their large format signage is spot on trend, but they also want to stand out from the crowd and impress their target audience with innovative designs and printing techniques. This year proved no […]
Brands who want to stand out from their competitors in brick and mortar shops know that there’s no showstopper like a good old POP display. The best POP displays, however, are displays that catch the consumer off guard. That’s why, to avoid losing the element of surprise, most merchandisers move their displays around the store […]
By Chris Rogers, Solutions Marketing Manager, Esko. In this article Esko Solution Marketing Manager, Chris Rogers looks at digital packaging management solutions for folding carton and corrugated packaging converters and, more specifically, about how packaging management systems are now accessible to companies of all sizes and not just the preserve of the bigger organizations. […]
Giving your signage design that wow factor involves more than opting for an extra-large format or having it printed in – heaven forbid –fluorescent ink. In the world of signage, simple does it best – albeit with a creative twist. This article lines up four tried-and-tested tips to make your signage stand out for all […]
By Chris Rogers, Solutions Marketing Manager, Esko. This article discusses how the digital transformation of processes at converters improves design efficiency and shortens lead times. Updating packaging to incorporate new marketing, design, and regulatory information is a constant. But, how long does it really take to update packaging ? Through our own market research, […]
No matter how talented and skilled a designer you may be, creating a successful POP display design is hardly ever a breeze. This article lines up some common POP display fails even the most experienced designers sometimes can’t help making.
While many industry players use both terms interchangeably (guilty as charged!), POP and POS displays are not the same thing. This article explains the difference between both types of display once and for all.
A big yet often underestimated part of creating signage that turns heads is selecting the right substrate. Unless you want your signs to look ‘off’ or fade into the background, picking out something out of the ordinary (as well as using the right design tools) is key. Discover our tips below!
Getting a product to stand out in-store is no easy feat. Fortunately, that’s where POP displays come in. If you’re not quite sure which kind of POP display is the best to take your next campaign to a whole new level, take a look at these proven styles:
Appealing window signage is a must-have for any shop looking to capture the attention of passers-by. Need to design shop window signage yourself? There are many types of window stickers to choose from, so exploring your options is the best place to start. This article sums up all you need to know about the main […]
