Consumers do love their pets. A lot. More than willing to buy their four-legged sweethearts nothing but the very best, American consumers alone spent more than 66 billion USD on pet food, toys and accessories last year. But while they’re as loyal to their pets as their pets are to them, consumers aren’t as loyal […]
Simply keeping your fingers crossed won’t get your carefully designed POP display safely from point A to point B. If you want your displays to arrive on your client’s doorstep intact, you need to design them with the shipping process in mind. From selecting the best packaging materials to pallet packing, these tips will help […]
Ronald Whitfield, Automation Systems Manager at sign and display graphics provider PSP Retail, has five digital wide-format presses and two Kongsberg tables under his wing. In less than a year, Whitfield managed to turn PSP Retail’s bottlenecked prepress department into a one-person division that is more proficient and processes even more work than the four […]
You’re not one to be tempted by the products those cunning retailers sell right near the cash register, you say? That’s a lie and you know it! We’ve all been reeled in by a strategically placed POS display stand at one point or another. But then again, sometimes we just walk right past those counter […]
One of the most popular – and effective – type of POP displays, end caps are an ideal means for both displaying products and boosting sales. The best end cap displays consist of three parts – the banner, the core and the stock – but that’s not all you need to know to make sure […]
In-store marketing practices may have changed tremendously over the last 25 years, but POP displays still make up an important part of the marketing mix. However, POP display designers and manufacturers are faced with changing technologies, while custom POP displays have become the new norm and ROI expectations only continue to increase.
Getting signs finished on time and with that perfect contour cut requires a great workflow and ditto cutting table. Which is why you’re currently in the market for a cutting table with all the works, and preferably some cool extras to boot – are we right? Sure, we could tell you lots about our Kongsberg […]
The best way for printing companies to grow is not by increasing head count, but by striving for zero waste through Value Stream Mapping, continuously analyzing and improving processes. Just ask Data Image Group, a UK-based company specialized in wide-format and high-volume print and POS materials. Interviewed by Image Reports, Managing Director of Data Image […]
Great POP displays always have great visuals. The very best POP displays, however, offer the consumer more than meets the eye. Literally! They’re interactive and experiential, delighting as many of the consumer’s senses as they possibly can. Can’t wait to make your next POP display interactive? Find out all you need to know!
Creating a stunning POP display design without graphics is like baking a pizza without toppings. It can’t be done! Still, you don’t want to go overboard with those toppings – and graphics – either. Just like baking the perfect pizza requires a balanced selection of toppings, designing a POP display takes carefully selected graphics, too. […]