No matter how skilled or talented the designer, a successful POP display always starts with a comprehensive brief. Unfortunately, providing designers with all the information they need doesn’t always come natural to clients. This article sums up six vital questions you need to ask before you start designing any POP display.
A quick pick-me-up from the vending machine just to make it until lunch time, something yummy for the ride home, that packet of sweets that keeps calling your name while you’re waiting in line at the grocery store, … If anyone profits from impulsive buying behavior, it’s the snack food industry. However, the retail landscape […]
Despite having virtually any cutting-edge substrate at their disposal these days, POP display designers still have a thing for good old-fashioned corrugated fiberboard. The reason is multifold – and it’s got nothing to do with nostalgia. Read on to discover the most important benefits of using corrugated as a POP display material today!
As consumers come in all shapes and sizes, it is no coincidence POP displays do so? as well. The ideal height for a POP display? It all depends on the audience you’re targeting.
POP display designers have numerous materials at their disposal, so how do they determine which material is the best for the POP display they have in mind? There are several factors at play.
Nothing’s more frustrating than investing loads of money, time and energy into a POP display design, only to have brand owners send you back to the drawing board over and over again. How to make sure your POP display will make it to stores without seemingly endless correction rounds? Take these tips to heart and […]
As a packaging or display designer your sole ambition is to come up with stunning designs the fastest and at the lowest cost possible. We’ll show you some nifty features any structural designer should consider when choosing a CAD editor.
Consumers do love their pets. A lot. More than willing to buy their four-legged sweethearts nothing but the very best, American consumers alone spent more than 66 billion USD on pet food, toys and accessories last year. But while they’re as loyal to their pets as their pets are to them, consumers aren’t as loyal […]
Simply keeping your fingers crossed won’t get your carefully designed POP display safely from point A to point B. If you want your displays to arrive on your client’s doorstep intact, you need to design them with the shipping process in mind. From selecting the best packaging materials to pallet packing, these tips will help […]
Ronald Whitfield, Automation Systems Manager at sign and display graphics provider PSP Retail, has five digital wide-format presses and two Kongsberg tables under his wing. In less than a year, Whitfield managed to turn PSP Retail’s bottlenecked prepress department into a one-person division that is more proficient and processes even more work than the four […]