One of the most popular – and effective – type of POP displays, end caps are an ideal means for both displaying products and boosting sales. The best end cap displays consist of three parts – the banner, the core and the stock – but that’s not all you need to know to make sure […]
In-store marketing practices may have changed tremendously over the last 25 years, but POP displays still make up an important part of the marketing mix. However, POP display designers and manufacturers are faced with changing technologies, while custom POP displays have become the new norm and ROI expectations only continue to increase.
Getting signs finished on time and with that perfect contour cut requires a great workflow and ditto cutting table. Which is why you’re currently in the market for a cutting table with all the works, and preferably some cool extras to boot – are we right? Sure, we could tell you lots about our Kongsberg […]
The best way for printing companies to grow is not by increasing head count, but by striving for zero waste through Value Stream Mapping, continuously analyzing and improving processes. Just ask Data Image Group, a UK-based company specialized in wide-format and high-volume print and POS materials. Interviewed by Image Reports, Managing Director of Data Image […]
Great POP displays always have great visuals. The very best POP displays, however, offer the consumer more than meets the eye. Literally! They’re interactive and experiential, delighting as many of the consumer’s senses as they possibly can. Can’t wait to make your next POP display interactive? Find out all you need to know!
Creating a stunning POP display design without graphics is like baking a pizza without toppings. It can’t be done! Still, you don’t want to go overboard with those toppings – and graphics – either. Just like baking the perfect pizza requires a balanced selection of toppings, designing a POP display takes carefully selected graphics, too. […]
If you’ve been around the retail business for a while, you’ve undoubtedly noticed that lots of POP display stands have a little something in common. Their vivid colors, yes. And the fact that they tend to be made of corrugated board, too. But many of them also abide by what visual merchandisers refer to as […]
A tried-and-tested tool to increase impulse sales, POS displays (or POP displays, whatever you like to call them) are essential for brands who want to create a successful in-store marketing mix. Which, of course, every brand does. But there are POS displays and then there are POS displays. While some displays are impossible for consumers […]
Designing and producing a spot-on POP display is not an exact science. Much comes down to listening to what your gut feeling is telling you. Still, it’s best not to skip the following steps if you want to avoid unpleasant surprises and keep your bottom line secure.
Typically made to last just a few weeks or even days, POP displays are not the first thing to spring to mind when sustainable promotion materials are the topic of conversation. Still, creating a sustainable POP display is perfectly possible. It just requires some planning ahead.