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3 tips for selling your POP display design to brand owners
March 20, 2018

3 tips for selling your POP display design to brand owners

Nothing’s more frustrating than investing loads of money, time and energy into a POP display design, only to have brand owners send you back to the drawing board over and over again. How to make sure your POP display will make it to stores without seemingly endless correction rounds? Take these tips to heart and blow those brand owners away!

1.     Customize your POP display design

Brand owners are well aware that competition for in-store displays is fierce, so there’s little use in creating a POP display that doesn’t stand out. Steer clear of ‘one-design-fits-all’ POP displays and make yours as eye-catching as can be. Sounds like a lot of work? It doesn’t have to be if you simply pick a design from the ArtiosCAD Display Store and take things from there. Specially created for easy alteration, all ArtiosCAD POP display templates can be customized with just a few clicks.

Extra tip: consider customizing your POP display to regional merchandizing strategies.

2.     Wow brand owners with a 3D preview

Trying to imagine what a 2D drawing will look like in real life is not easy, and trying to impress brand owners with physical samples of your POP display is expensive. Fortunately, you can use ArtiosCAD to create a fully interactive 3D mock-up of your display and share it with brand owners in a PDF format. The software even enables you to make 3D animated movies of your POP display, ready to be presented to your clients.

3.     Present your POP display in a virtual store

POP display design virtual store

Did you know you can show brand owners what your POP display will look like when it hits the stores thanks to Store Visualizer? The software creates a virtual store environment in which you can try out different renditions of your display and show brand owners how it compares to the competition’s.

Learn more to improve your POP displays