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custom POP displays trends
November 14, 2017

Are custom POP displays on their way out? No, they’re not!

In-store marketing practices may have changed tremendously over the last 25 years, but POP displays still make up an important part of the marketing mix. However, POP display designers and manufacturers are faced with changing technologies, while custom POP displays have become the new norm and ROI expectations only continue to increase.

Custom POP displays and the future path to purchase

The Path to Purchase Institute asked merchandising experts what the main challenges and trends in POP displays are today, and where they believe the POP materials market is headed next. This article highlights the seven main findings discussed in their trend report.

1.     The most effective store zones have changed

While store entrances and center store areas used to be the most desirable spaces for POP displays, nearly 4 in 10 merchandisers today mostly prefer end-aisle displays.

2.     Custom POP displays are trending

Slowly but surely moving away from the one-design-fits-all approach, POP display merchandisers are turning to custom POP displays, adapted to regional merchandizing strategies and even store-level shopper communities.

3.     POP display budgets are up

As custom POP displays come with a price tag, merchandisers try to gain more control over the way POP displays look in the selling environment, POP display budgets continue to rise each year.

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4.     Exploring interactive POP displays

POP display designers are increasingly moving toward a more holistic approach, incorporating technology and media in interactive POP displays which, for instance, interact with consumers’ smartphones.

5.     Most important qualities in POP producers

POP producers must score high in terms of innovation, cost and, arguably most important of all, speed-to-market. Most merchandisers maintain a framework or 7, 14 or 21 days at the most.

6.     Tracking technologies for in-store displays

Potentially game changing, according to industry insiders, are tracking technologies that enable stakeholders to not only know exactly when a display hits the store floor but also to measure its performance. Some are even placing cameras on their display to see how and for how long shoppers interact with the design.

7.     POP display market forecast

Even though digital displays are trending, industry experts are confident that POP displays will continue to be present in stores in the coming years. They also predict more and more brands will be extend the brand experience by using POP displays to leverage digital content and social media.

Inspired by p2pi