Typically made to last just a few weeks or even days, POP displays are not the first thing to spring to mind when sustainable promotion materials are the topic of conversation. Still, creating a sustainable POP display is perfectly possible. It just requires some planning ahead.
1. First, pick a sustainable substrate
Yes, we hear you. Of course a sustainable POP display requires a sustainable substrate. Duh! But you’d be surprised how many designers and printers try to fit a sustainable substrate around a POP design. And then they wind up either compromising on the design or on the sustainability of the substrate. Meanwhile, smart software solutions like ArtiosCAD allow designers to first select their eco-friendly substrate of choice and then design their POP display around that particular substrate’s features. Why worry about special folds, creases, your POP display collapsing under the weight of the product, … when there’s software to take care of those things for you?
2. Aim for that perfect fit
As is the case with any product that requires shipping, a lot of a POP display’s sustainability has to do with the method of transportation. While designers are not usually the decision-makers in this part of the supply chain, they surely can do their bit to make it as sustainable as possible by optimizing designs for pallet loading. Are you a designer determined to create a sustainable POP display? Before you get cracking, inform yourself on the dimensions of the pallets and containers to be used. Choose the dimensions of your design accordingly, so that not an inch of space will go to waste.
- Extra tip: this is where a pallet configuration tool proves money well spent.
3. Design a sustainable POP display layout
No printer, let alone a large-format printer, likes to see pieces of precious substrate go to waste. Sure, there will always be the odd scrap here and there. Ideally, though, a sustainable POP display has a layout that is designed to make maximum use of the material. This will take some puzzling – unless you use ArtiosCAD – but at the end of the day it’s the small things that make a huge difference.