Creating a stunning POP display design without graphics is like baking a pizza without toppings. It can’t be done! Still, you don’t want to go overboard with those toppings – and graphics – either. Just like baking the perfect pizza requires a balanced selection of toppings, designing a POP display takes carefully selected graphics, too. While you do want your POP display to stand out, you certainly don’t want it to drown out the product it’s supposed to sell. Hence these three golden rules to design by:
1. Keep it simple
Filling your canvas with flashy colours and savvy slogans may be tempting, but it will only make your display overwhelm passers-by and chase them away to the next product or display. So, instead, maintain a delicate balance between colour, words and imagery, and you’ll end up creating a POP display that’s sure to leave a lasting impression. Ask yourself: will consumers understand at a glance what this product is for?
2. Product > display
Always keep in mind the end goal of the POP display, which is persuading customers to place the product in their shopping carts. It goes without saying that your display shouldn’t attract more attention than the actual product. A successful POP display complements the product and makes it stand out, rather than stealing the show.
3. Remember store requirements while designing POP displays
Obviously you don’t want your POP display to remain a 3D render forever. Don’t get too eager to send it to the print vendor once your client has approved of the design though, because retail stores tend to have their share of guidelines and restrictions too.You don’t want to print hundreds of POP displays only to discover that stores reject them for being too large or the wrong shape.