Striking a balance between trendy and avant-garde is never easy, especially if you’re in the large format game. Clients like to feel their large format signage is spot on trend, but they also want to stand out from the crowd and impress their target audience with innovative designs and printing techniques. This year proved no different. Are you aware of the graphic and printing trends that shaped large format in 2018? Read on to test your knowledge, because chances are you’ll be seeing more of them next year!
1. Soft signage
A popular alternative to printing on traditional large format substrates, soft signage has been soaring for years in a row and will likely continue its streak in 2019. Keen to explore textile printing next year to piggyback on the soft substrate trend? Use i-cut Suite to adapt and streamline your new workflow every step of the way.
2. Interesting textures
Out with flat and boring! 2018 saw large format designers and printers incorporate a wide range of textures into their banners and billboards, exploring some very interesting finishing techniques including raised ink, embossed ink and die-cutting.
3. Stealing the spotlight
Surely your outdoor billboards can be lit at night to continue stealing the spotlight – no pun intended. More and more large format designers, however, are experimenting with phosphorescent ink to get signage to glow in the dark. Mind you, don’t forget to limit the use of glow-in-the-dark ink to accents only, as outdoor billboards require UV ink to prevent them from fading during the day.
4. Colouring the large format world with Pantone
Don’t you just love having a spin at the Pantone colour wheel and then suddenly stumbling across that perfect hue? Always the reference when it comes to colour trends, Pantone made the large format world turn Ultra Violet in 2018. What’s in store for 2019? Brace yourself for Living Coral!
Inspired by Smith Print