A big yet often underestimated part of creating signage that turns heads is selecting the right substrate. Unless you want your signs to look ‘off’ or fade into the background, picking out something out of the ordinary (as well as using the right design tools) is key. Discover our tips below!
Explore some unusual substrates
Ready to get creative? To help you on your way, we’ve compiled a shortlist of unusual substrates definitely worth experimenting with.
1. Aluminum composite materials
An aluminum composite substrate is an usual yet safe bet if you’re looking to amaze consumers with signage that is brilliant in every sense of the word. Signs printed on aluminum composite materials, after all, are known for their vibrant colors. As aluminum composite is weather-proof to boot, you can rest assured your signage will continue to sparkle.
2. Carpet materials
Who said signage belongs on walls? Printed carpet materials are just as suitable for flaunting ads and logos in shops, showrooms and at all sorts of large-scale events.
3. Magnetic foil
Signage printed on magnetic foil can be stuck to any steel surface. As it can be easily removed, magnetic foil is ideal for temporary signage – some marketers even use it for vehicle wraps.
4. Acrylic and plexi glass
Acrylic and plexiglass substrates are ideal for high-class, backlit signs as they come in all kinds of thicknesses and various levels of translucence.
Don’t forget about color consistency
Did you know the type of substrate you select affects how the sign’s colors will ultimately turn out? Even when you opt for Pantone colors, achieving color consistency across the supply chain can be tricky business. If you don’t have a color management platform in place yet, Esko’s Color Engine is definitely worth the investment. It ensures all stakeholders work with the same color data at all times, and even predicts exactly how a color will react to the substrates you have selected.