Designing wayfinding signage may seem pretty straightforward, but make no mistake. We’ve all gotten lost in buildings despite plenty of signage being present – “Who on earth designed these things?” –, so there you go! Wayfinding signage not only needs to convey information in an organized manner but also requires taking into account the target audience’s visual ability. Are you about to design wayfinding signage yourself? Follow our best practices to create the best user experience!
If you can, say it with a pictogram
If your target audience is likely to speak numerous languages or be unable to read, using universally acknowledged pictograms whenever possible is the way to go. You know, those typical signs indicating restrooms (men’s versus women’s), trash bins (versus recycling bins), cafeterias, stairs, handicapped parking spaces, restricted or no-go areas, emergency exits and so on.
Wayfinding signage calls for sans serif
Sans serif fonts like Helvetica, Verdana, Futura, … are top of the line when it comes to wayfinding signage because they are the easiest to read at a glance. Size-wise, we recommend applying this rule of thumb: for every 3 meters (10 feet) of viewing distance, the font should measure 2.54 centimeters (1 inch).
Color coding is always a good idea
Color coded wayfinding signage has been around for ages now, but that doesn’t mean it’s over and done with! A tried and tested means for easy navigation, color coded signage also offers great branding opportunities. Are you not limited to brand colors? As long as you’re consistent, go wild! Evidently, though, relying on color psychology is always a smart move.
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