While many industry players use both terms interchangeably (guilty as charged!), POP and POS displays are not the same thing. This article explains the difference between both types of display once and for all.
Getting a product to stand out in-store is no easy feat. Fortunately, that’s where POP displays come in. If you’re not quite sure which kind of POP display is the best to take your next campaign to a whole new level, take a look at these proven styles:
A quick pick-me-up from the vending machine just to make it until lunch time, something yummy for the ride home, that packet of sweets that keeps calling your name while you’re waiting in line at the grocery store, … If anyone profits from impulsive buying behavior, it’s the snack food industry. However, the retail landscape […]
Despite having virtually any cutting-edge substrate at their disposal these days, POP display designers still have a thing for good old-fashioned corrugated fiberboard. The reason is multifold – and it’s got nothing to do with nostalgia. Read on to discover the most important benefits of using corrugated as a POP display material today!
POP display designers have numerous materials at their disposal, so how do they determine which material is the best for the POP display they have in mind? There are several factors at play.
Nothing’s more frustrating than investing loads of money, time and energy into a POP display design, only to have brand owners send you back to the drawing board over and over again. How to make sure your POP display will make it to stores without seemingly endless correction rounds? Take these tips to heart and […]
Consumers do love their pets. A lot. More than willing to buy their four-legged sweethearts nothing but the very best, American consumers alone spent more than 66 billion USD on pet food, toys and accessories last year. But while they’re as loyal to their pets as their pets are to them, consumers aren’t as loyal […]
You’re not one to be tempted by the products those cunning retailers sell right near the cash register, you say? That’s a lie and you know it! We’ve all been reeled in by a strategically placed POS display stand at one point or another. But then again, sometimes we just walk right past those counter […]
One of the most popular – and effective – type of POP displays, end caps are an ideal means for both displaying products and boosting sales. The best end cap displays consist of three parts – the banner, the core and the stock – but that’s not all you need to know to make sure […]
In-store marketing practices may have changed tremendously over the last 25 years, but POP displays still make up an important part of the marketing mix. However, POP display designers and manufacturers are faced with changing technologies, while custom POP displays have become the new norm and ROI expectations only continue to increase.