Brands who want to stand out from their competitors in brick and mortar shops know that there’s no showstopper like a good old POP display. The best POP displays, however, are displays that catch the consumer off guard. That’s why, to avoid losing the element of surprise, most merchandisers move their displays around the store […]
No matter how talented and skilled a designer you may be, creating a successful POP display design is hardly ever a breeze. This article lines up some common POP display fails even the most experienced designers sometimes can’t help making.
Simply keeping your fingers crossed won’t get your carefully designed POP display safely from point A to point B. If you want your displays to arrive on your client’s doorstep intact, you need to design them with the shipping process in mind. From selecting the best packaging materials to pallet packing, these tips will help […]
What’s in a name? Quite a lot in the case of a POP display, which is not just short for ‘point of purchase’ display but also literally makes a product pop. A tried and tested means to boost impulse sales, POP displays are a specific branch of packaging design that requires a great deal of […]