POP display designers have numerous materials at their disposal, so how do they determine which material is the best for the POP display they have in mind? There are several factors at play. 

Designing and producing a spot-on POP display is not an exact science. Much comes down to listening to what your gut feeling is telling you. Still, it’s best not to skip the following steps if you want to avoid unpleasant surprises and keep your bottom line secure.