Large Format Innovation

Inspiration for your Large Format Business

These articles are tagged with "in store marketing"
best POP display design for snacks

How to design the best POP displays for snacks? Collaborate! 

A quick pick-me-up from the vending machine just to make it until lunch time, something yummy for the ride home, that packet of sweets that keeps calling your name while you’re waiting in line at the grocery store, … If anyone profits from impulsive buying behavior, it’s the snack food industry. However, the retail landscape […]

3 tips for selling your POP display design to brand owners

3 tips for selling your POP display design to brand owners

Nothing’s more frustrating than investing loads of money, time and energy into a POP display design, only to have brand owners send you back to the drawing board over and over again. How to make sure your POP display will make it to stores without seemingly endless correction rounds? Take these tips to heart and […]

font signs and banners

How to pick the best font for your signs and banners? Easy!

So many fonts, so little time to decide which one to pick. Still, no matter how pressed for time you may be, it’s best not to choose your font willy-nilly when you’re designing a sign or banner. Unless you’re okay with people not being able to read it, that is. The best fonts for signs […]

custom POP displays trends

Are custom POP displays on their way out? No, they’re not!

In-store marketing practices may have changed tremendously over the last 25 years, but POP displays still make up an important part of the marketing mix. However, POP display designers and manufacturers are faced with changing technologies, while custom POP displays have become the new norm and ROI expectations only continue to increase.

digital signage versus printed POP materials

To print or not to print? Is digital signage taking over POP?

Digital displays are popping up everywhere. Some people are even convinced that, sometime very soon, digital signage will become the most popular, if not the only, type of POP materials. Others believe printed materials are unlikely to ever disappear. The latter group is, of course, quite right. Evidently, no one knows for sure what the […]