A big yet often underestimated part of creating signage that turns heads is selecting the right substrate. Unless you want your signs to look ‘off’ or fade into the background, picking out something out of the ordinary (as well as using the right design tools) is key. Discover our tips below!

One of the best places to display POP materials is right under our noses – or feet! Ironically enough, floor decals are often overlooked as an advertising medium while in fact they are proven to boost sales and brand awareness simply because people are programmed to mind the floor they’re walking on. The best way […]

Digital displays are popping up everywhere. Some people are even convinced that, sometime very soon, digital signage will become the most popular, if not the only, type of POP materials. Others believe printed materials are unlikely to ever disappear. The latter group is, of course, quite right. Evidently, no one knows for sure what the […]