A quick pick-me-up from the vending machine just to make it until lunch time, something yummy for the ride home, that packet of sweets that keeps calling your name while you’re waiting in line at the grocery store, … If anyone profits from impulsive buying behavior, it’s the snack food industry. However, the retail landscape […]
Nothing’s more frustrating than investing loads of money, time and energy into a POP display design, only to have brand owners send you back to the drawing board over and over again. How to make sure your POP display will make it to stores without seemingly endless correction rounds? Take these tips to heart and […]
Consumers do love their pets. A lot. More than willing to buy their four-legged sweethearts nothing but the very best, American consumers alone spent more than 66 billion USD on pet food, toys and accessories last year. But while they’re as loyal to their pets as their pets are to them, consumers aren’t as loyal […]
You’re not one to be tempted by the products those cunning retailers sell right near the cash register, you say? That’s a lie and you know it! We’ve all been reeled in by a strategically placed POS display stand at one point or another. But then again, sometimes we just walk right past those counter […]
One of the most popular – and effective – type of POP displays, end caps are an ideal means for both displaying products and boosting sales. The best end cap displays consist of three parts – the banner, the core and the stock – but that’s not all you need to know to make sure […]
In-store marketing practices may have changed tremendously over the last 25 years, but POP displays still make up an important part of the marketing mix. However, POP display designers and manufacturers are faced with changing technologies, while custom POP displays have become the new norm and ROI expectations only continue to increase.
Great POP displays always have great visuals. The very best POP displays, however, offer the consumer more than meets the eye. Literally! They’re interactive and experiential, delighting as many of the consumer’s senses as they possibly can. Can’t wait to make your next POP display interactive? Find out all you need to know!
If you’ve been around the retail business for a while, you’ve undoubtedly noticed that lots of POP display stands have a little something in common. Their vivid colors, yes. And the fact that they tend to be made of corrugated board, too. But many of them also abide by what visual merchandisers refer to as […]
Designing and producing a spot-on POP display is not an exact science. Much comes down to listening to what your gut feeling is telling you. Still, it’s best not to skip the following steps if you want to avoid unpleasant surprises and keep your bottom line secure.
Typically made to last just a few weeks or even days, POP displays are not the first thing to spring to mind when sustainable promotion materials are the topic of conversation. Still, creating a sustainable POP display is perfectly possible. It just requires some planning ahead.