Despite having virtually any cutting-edge substrate at their disposal these days, POP display designers still have a thing for good old-fashioned corrugated fiberboard. The reason is multifold – and it’s got nothing to do with nostalgia. Read on to discover the most important benefits of using corrugated as a POP display material today!

POP display designers have numerous materials at their disposal, so how do they determine which material is the best for the POP display they have in mind? There are several factors at play.