No matter how talented and skilled a designer you may be, creating a successful POP display design is hardly ever a breeze. This article lines up some common POP display fails even the most experienced designers sometimes can’t help making.     

No matter how skilled or talented the designer, a successful POP display always starts with a comprehensive brief. Unfortunately, providing designers with all the information they need doesn’t always come natural to clients. This article sums up six vital questions you need to ask before you start designing any POP display.