You’re not one to be tempted by the products those cunning retailers sell right near the cash register, you say? That’s a lie and you know it! We’ve all been reeled in by a strategically placed POS display stand at one point or another. But then again, sometimes we just walk right past those counter […]
If you’ve been around the retail business for a while, you’ve undoubtedly noticed that lots of POP display stands have a little something in common. Their vivid colors, yes. And the fact that they tend to be made of corrugated board, too. But many of them also abide by what visual merchandisers refer to as […]
Typically made to last just a few weeks or even days, POP displays are not the first thing to spring to mind when sustainable promotion materials are the topic of conversation. Still, creating a sustainable POP display is perfectly possible. It just requires some planning ahead.
What’s in a name? Quite a lot in the case of a POP display, which is not just short for ‘point of purchase’ display but also literally makes a product pop. A tried and tested means to boost impulse sales, POP displays are a specific branch of packaging design that requires a great deal of […]