Brands who want to stand out from their competitors in brick and mortar shops know that there’s no showstopper like a good old POP display. The best POP displays, however, are displays that catch the consumer off guard. That’s why, to avoid losing the element of surprise, most merchandisers move their displays around the store […]
Great POP displays always have great visuals. The very best POP displays, however, offer the consumer more than meets the eye. Literally! They’re interactive and experiential, delighting as many of the consumer’s senses as they possibly can. Can’t wait to make your next POP display interactive? Find out all you need to know!
Designing and producing a spot-on POP display is not an exact science. Much comes down to listening to what your gut feeling is telling you. Still, it’s best not to skip the following steps if you want to avoid unpleasant surprises and keep your bottom line secure.
Typically made to last just a few weeks or even days, POP displays are not the first thing to spring to mind when sustainable promotion materials are the topic of conversation. Still, creating a sustainable POP display is perfectly possible. It just requires some planning ahead.
The opportunity to put a display stand in a store can have a huge impact on the sale of the advertised product. Especially new products need the attention to get an early boost in sales to avoid getting scrapped. It’s no wonder a lot of structural designers try to literally defy gravity to make sure […]
There is nothing like a POP display to make your brand stand out in a store aisle. Needless to say, a lot goes into creating a fantastic POP display design that catches the consumer’s eye and convinces them to add the product to their shopping cart. However, these five tried-and-tested tips will help any packaging […]
The shopping list is dead. Long live impulse buying! Did you know that about 80 percent of consumers make their purchase decisions on the spot? Unsurprisingly, POP displays are at an all-time high. Short for ‘point of purchase display’, a POP display is the ideal method to catch the shoppers’ attention and persuade them to […]
If you want your product to stand out in the sea of competitive products that is called retail, at some point you will find yourself tempted to design a POP display – or have someone design it for you. But while POP displays, or Point of Purchase displays, are indeed known to increase sales and […]