Large Format Innovation

Inspiration for your Large Format Business

These articles are tagged with "retail marketing mix"
floor decal design

How to design and print the best floor decals? 3 tips!

One of the best places to display POP materials is right under our noses – or feet! Ironically enough, floor decals are often overlooked as an advertising medium while in fact they are proven to boost sales and brand awareness simply because people are programmed to mind the floor they’re walking on. The best way […]

digital signage versus printed POP materials

To print or not to print? Is digital signage taking over POP?

Digital displays are popping up everywhere. Some people are even convinced that, sometime very soon, digital signage will become the most popular, if not the only, type of POP materials. Others believe printed materials are unlikely to ever disappear. The latter group is, of course, quite right. Evidently, no one knows for sure what the […]

POS display tips

Avoid the Point of NO Sale. Improve your POS displays!

A tried-and-tested tool to increase impulse sales, POS displays (or POP displays, whatever you like to call them) are essential for brands who want to create a successful in-store marketing mix. Which, of course, every brand does. But there are POS displays and then there are POS displays. While some displays are impossible for consumers […]