One of the best places to display POP materials is right under our noses – or feet! Ironically enough, floor decals are often overlooked as an advertising medium while in fact they are proven to boost sales and brand awareness simply because people are programmed to mind the floor they’re walking on. The best way […]

So many fonts, so little time to decide which one to pick. Still, no matter how pressed for time you may be, it’s best not to choose your font willy-nilly when you’re designing a sign or banner. Unless you’re okay with people not being able to read it, that is. The best fonts for signs […]

Digital displays are popping up everywhere. Some people are even convinced that, sometime very soon, digital signage will become the most popular, if not the only, type of POP materials. Others believe printed materials are unlikely to ever disappear. The latter group is, of course, quite right. Evidently, no one knows for sure what the […]