Brands who want to stand out from their competitors in brick and mortar shops know that there’s no showstopper like a good old POP display. The best POP displays, however, are displays that catch the consumer off guard. That’s why, to avoid losing the element of surprise, most merchandisers move their displays around the store […]

No matter how talented and skilled a designer you may be, creating a successful POP display design is hardly ever a breeze. This article lines up some common POP display fails even the most experienced designers sometimes can’t help making.     

Getting a product to stand out in-store is no easy feat. Fortunately, that’s where POP displays come in. If you’re not quite sure which kind of POP display is the best to take your next campaign to a whole new level, take a look at these proven styles:

No matter how skilled or talented the designer, a successful POP display always starts with a comprehensive brief. Unfortunately, providing designers with all the information they need doesn’t always come natural to clients. This article sums up six vital questions you need to ask before you start designing any POP display.

As consumers come in all shapes and sizes, it is no coincidence POP displays do so? as well. The ideal height for a POP display? It all depends on the audience you’re targeting.

Nothing’s more frustrating than investing loads of money, time and energy into a POP display design, only to have brand owners send you back to the drawing board over and over again. How to make sure your POP display will make it to stores without seemingly endless correction rounds? Take these tips to heart and […]